Standards For Elegant Advertising Design Tactics

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A Background Analysis Of Plans

Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto

Animoto shared their video expertise with a how-to video on LinkedIn. This is the company’s first foray into LinkedIn video advertising. Just weeks earlier, they had run a static image ad campaign with the same targeting. The video got double the click-through rate that the static image ad did. "As a company in the recruiting space, we want to be an example for our customers about how they can attract and recruit the best talent out there by highlighting their employer brand. A big untapped opportunity for us is video. There's no better way to show, rather than tell, potential candidates and customers what Lever is all about and what working here is like. Video can be intimidating; it seems out of reach for smaller teams without big budgets or expert videographers on staff. It's been incredible to have the tools to create video content as we grow the company and look for new ways to tell our story and get our entire team involved to engage potential candidates," said Deniz Gültekin, Head of Talent Brand at Lever. Brothers Commercial Brokerage Expanding Video Success Beyond Facebook Real estate brokerage company Brothers Commercial Brokerage in Red Bank, NJ wanted to take the video marketing success that they have been enjoying on Facebook to LinkedIn. They were able to repurpose a square video that they had created for Facebook's mobile-centric News Feed and re-edit the ad in minutes to LinkedIn's 16:9 video ad format. While LinkedIn does allow for square video uploads, currently videos that have advertising spend against them must be a 16:9 format. The brokerage company plans to evolve their presence on LinkedIn to be educational and inspirational, much like their Facebook video efforts are.

For the original version including any supplementary images or video, visit https://www.prnewswire.com/news-releases/early-adopters-of-linkedin-video-advertising-are-highlighted-by-animoto-300672508.html

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